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botanical repair™ purple toning shampoo
Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones.
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botanical repair™ purple toning shampoo
Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.
Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.
Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair
• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan
*Testing on tresses after one use vs. non-toning shampoo.
**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
The Repair That Feels Like a Reset
Some days leave their mark on you. On your mind. On your skin. On hair that's been colored, curled, and caught in the wind one too many times. That's where we come in. Our high-performance repair formulas are like a deep breath for your strands — quenching thirsty ends, mending what's broken, and sealing it all with a touch of nature's kindness. With every wash, you're not just restoring your hair. You're restoring yourself. One silky strand at a time.
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